Creating marketing campaigns means sleepless nights and caffeine hangovers. From brainstorming ideas, to planning, to researching and conductive surveys, it’s already a lot of work and that’s only the beginning. Once you’ve crafted a marketing campaign, you can’t be sure it’ll push through unless it’s approved by the boss.... Read more

As marketers, how your consumers feel about your product is your number one priority. Their satisfaction means generated increase in sales and their dismay means lower sales that might not meet your monthly quota. No matter how good you think your product is, when people don’t use it, it’s... Read more

Social media. Some people think that social media is just Facebook, Twitter, Instagram, and LinkedIn. But these are your archetypal social media sites. These are what most people commonly link to the word “social networking.” But what is social media? Social media is the umbrella term for web-based software... Read more